AURA Creative Labs

The visual identity of AURA Creative Labs is bold, modern, and unapologetically creative, built around a custom geometric logotype that evokes strength, innovation, and artistic precision. The sculptural, monolithic letterforms of "AURA" create a striking presence, while the clean sans-serif "CREATIVE LABS" beneath—featuring a distinctive triangular “A”—adds a refined, contemporary balance. The color palette combines a powerful primary red (Pantone 186C) with stark black and white for high contrast and versatility, ensuring adaptability across media. From solid fills to elegant outline versions, the identity is designed to communicate confidence, originality, and a forward-thinking creative spirit.